Key features: PURE LINEN Breathable & Durable
‘We chose this specific fabric not only because it dyes so beautifully, but because durability, comfort & breathability [read more]
is top priority for our Loyal clientele’
non-european® designers, Louis & Tarien Erasmus prefer to use only the highest quality, natural fabrics for their menswear collection.
100% LINEN is a Natural, cellulosic fibre made from the stem of the flax plant, one of the oldest plants and oldest textiles in human history.
“We regard Linen as the best quality fabric because…” [read more]
“The stiffer yarn with natural slubs offers the finished garment a unique rich texture that adds dimension to any outfit. The fabric itself is also more lustrous (brighter & slightly silky) and dyes very well. And it is famous for its antibacterial properties.”
Linen is highly absorbent and dries quickly wicking moisture away from your skin – offering exceptional breathability. Constructed out of hollow fibres, linen acts as a natural insulator – keeping you cool in the summertime and warm in the dead of winter. The strong flax fibres also make it extremely durable and more winter ready.
Linen softens the more it is used and washed and can last decades when cared for correctly.
How to care for my linen garment? [read more]
‘Most linen products are machine washable at no more than 20C, and because linen is so quick to dry there’s usually no need to tumble dry. We recommend hanging the product straight from the machine, stretching it back into position and leaving it to finish. No need for ironing as creases and wrinkles is a part of the character of linen.’
Does Linen shrink? [read more]
‘Linen tends to shrink, as it is a natural fabric – you should expect your linen garment to shrink a bit after the first wash.’
Why are linen clothing so expensive? [read more]
‘Linen is expensive because harvesting linen and turning it into fibre is a much longer and more difficult process than with other fabrics. Unlike other plants, the flax plant cannot be mowed, but must be pulled up by the roots. Furthermore, the inelasticity of the strong flax fibre causes it to break easily in the production process pushing production costs up.’
‘non-european® is an Authentically African brand, loyal to the unique natural quality, simplicity, and elegance of our continent and its people.’
‘We believe in making a difference to the continent and its people through job creation.’